BURO VENTURES .

EXECUTION PLAN

Produkt: Ads for local firms

Med dette produktet hjelper vi lokalbedrifter med enkel digital markedsføring på primært Facebook, men også på Google søkeord.

Start (gratis):

Facebook Retargeting på pixel og nettsidebesøk

Start ($1000): 

Facebook Ads mot tilbud kunden kjører

Addon ($500 hver)

1. Google Adwords søkeord

2. Artikkel stack

Fase 1: Etablering

Den første fasen av å rulle BURO ut til markedet er å etablere. I denne fasen skal vi danne rutinene for salg, leveranse og drift, slik at vi videre kan bygge mer effektive og skalerbare rutiner og prosesser. Alt arbeidet blir gjort in-house.

Oppgaver in-house:

1. Identifisere målgruppe

2. Hente ut data

3. Kvalifisere data og målgruppe

4. Sende kvalifiserte leads inn i cold-mail trakten

5. Close folk på gratis tilbudet

6. Få folk over på betalt kontrakt

Kompetanse in-house:

1. LinkedIn søk

2. Snov.io for å hente ut data

3. Kvalifisere, finne Facebook Pixel

4. Automasjon software for mail

5. Facebook ads basic (fb pixel, custom audience, retargeting ad)

 

Fase 2: Freedom team

Den andre fasen er å etablere et “freedom team” med freelancere fra Asia. Formålet med denne ekspansjonen er å outsource deler av prosessen over, slik at teamet in-house kun arbeider med salg og produksjon, ikke micromanagement.

Oppgaver in-house:

1. Identifisere målgruppe, oversende denne til “freedom team”

2. Følge opp leads som svarer på cold-mail sekvensen

3. Close folk på gratis tilbudet

4. Få folk over på betalt kontrakt

5. Produsere og levere

 

Kompetanse in-house:

1. LinkedIn søk

2. Facebook ads basic (fb pixel, custom audience, retargeting ad)

3. Closing / Salg

Oppgaver “freedom team”:

1. Hente ut data på målgruppe

2. Kvalifisere data og målgruppe

3. Importere kvalifiserte leads inn i cold-mail sekvensen

4. Sende rapport til kunde

Kompetanse “freedom team”:

1. Snov.io for å hente ut data

2. Kvalifisere, finne Facebook Pixel

3. Automasjon software for mail

 

Fase 3: Outsourcet

Den tredje fasen er å fase over all drift av lokal bedrift markedsføringen til “freedom teamet”. Dette vil medføre at teamet in-house kun jobber med vedlikehold, oppfølging av “freedom team”, og utvikling av nye ideer og konsepter for driften.

Oppgaver in-house:

1. Følge opp freedom teamet

2. Vedlikeholde og veiledet freedom teamet ift produksjon og leveranse

3. Utvikle nye ideer for rutiner og leveranse for freedom teamet

 

Kompetanse in-house:

1. Prosjektledelse

2. Facebook ads for leveranse og feilsøkning

3. LinkedIn for søk

4. Software for data-extraction og mail automasjon 

Oppgaver “freedom team”:

1. Identifisere målgruppe

2. Hente ut data på målgrupp

3. Kvalifisere data og målgruppe

4. Importere kvalifiserte leads inn i cold-mail sekvensen

5. Følge opp leads som svarer på cold-mail sekvensen

6. Close folk på gratis tilbudet

7. Få folk over på betalt kontrakt

8. Produsere og levere

 9. Sende rapport til kunde.

 

Kompetanse “freedom team”:

1. LinkedIn søk

2. Snov.io for å hente ut data

3. Kvalifisere, finne Facebook Pixel

4. Automasjon software for mail

5. Facebook ads basic (fb pixel, custom audience, retargeting ad)

6. Closing / Salg

 

 

 

Estimater

Under ser man ulike estimater forbunder antall kunder i porteføljen.

Kunder: 10

Omsetning basic: $10.000/mnd

Kostnader: $168/mnd

– Snov.io, $79

– LinkedIn Sales, $89

Est. ROI: 59X

 

Kunder: 50

Omsetning basic: $50.000/mnd

Kostnader: $628/mnd

– Snov.io, $139

– LinkedIn Sales, $89

– Freedom team, $400 (50x kunder * 2 timer per * $4/timen)

Est. ROI: 79X

 

Kunder: 100

Omsetning basic: $100.000/mnd

Kostnader: $2.628/mnd

– Snov.io, $139

– LinkedIn Sales, $89

– Freedom team, $2.400 (100x kunder * 4 timer per * $6/timen)

Est. ROI: 38X

Software

Under finner man de ulike softwarene som skal brukes for å drifte Ads for local firms i storskala.

Finne kunder

Software: Snov.io

Snov skal brukes for å hente ut epsoten og nettsiden til målgruppen som man identifiserer på LinkedIn, for deretter gå gjennom kvalifiseringsprosessen for om de har Facebook Pixelen installert eller ikke. 

Kommunisere med kunder

Software: Replyify

Replyify skal brukes for å håndtere leadsene som nå er hentet inn. De som mangler Facebook Pixelen går inn i en egen mailsekvens hvor tilbudet er å få den installert. De som allerede har Facebook Pixelen installert går inn i en 4 artikkel-stack, hvor formålet er å bygge relasjon samt bli en autoritet. 

Funnel m.m.

Under er en liste over de ulike elementene, sidene og innholdet som må på plass for å effektivt kunne drifte en cold outreach kampanje for BURO.

Mailsekvense (Cold 1)

Bedrifter uten Facebook Pixel

1. Initiell kontakt

“Hi [NAME], I came across your clinic when searching for [title/job] in [AREA], and I noticed that your website don’t have the Facebook Pixel installed.

The pixel makes you able to better reach interested customers that has visited your website, and help you get more people in your door. 

Our agency helps local businesses such as yours attract more clients, and I would like to help you set up the Facebook Pixel on your website 100% free of charge. So that you can fix this issue.

PS. Did I mention we will do it for free?”

2. Followup 1 (etter 1 dag)

“Hi [NAME], 

I sent you an email yesterday regarding helping your clinic attract more clinets by installing the Facebook Pixel 100% free of charge, and would like to say that the offer still stands.

Our agency helps local business such as yours become the #1 relevant choice over the competition and alternatives. 

By installing the Facebook Pixel on your website, you will have a better chance of making more people that visited your website reach out for an appointment.

PS. And no, there is no catch. I will personally do this 100% free of charge.”

3. Followup 2 (etter 3 dager)

“Hey [NAME], want to get more clients?

I would like to install the Facebook Pixel for you on your website so that you can get more clients, and I will do it 100% free. 

If you’re not the right person to talk to, I would be happy to talk with the correct person.”

4. Break-up mail (etter 5 dager)

“[NAME], 

You haven’t responded yet, so I assume that you’re not interested getting more clients to your clinic.

I will therefore remove you from my email list, so that you won’t receive more content or emails from me.

Let me know if you wish to pick up the discussion.

Best regards, [MYNAME]”

Mailsekvense (Warm 1)

Bedrifter uten Facebook Pixel.

Etter de første 4 mailene sendes mailer med artiklene om de ikke har svart.

1. Problem artikkel (etter 3 dager)

“Hey [NAME], how would you like to get more clients?

I just wrote a short article about the biggest problem [TITLE] has when it comes to attracting new clients.

You can find it here [LINK].

Cheers, 

[SIGNATURE]”

2. Kontroversiell artikkel (etter 3 dager)

“Hey [NAME],

Did you know that your expertise as a [TITLE] is your biggest obstacle when trying to get new clients? Absurd right?

Here is a short article letting you how to overcome the expertise-obstacle when trying to get new clients.

You can read it here [LINK].

Cheers, 

[SIGNATURE]

3. Prosess artikkel (etter 3 dager)

“Hey [NAME],

How would you like to get more clients in your clinic’s door this week?

Here is an article where I go in-depth on the entire strategy our agency uses to help businesses such as yours double or even triple their new-client flow.

You can read it here [LINK].

Cheers, 

[SIGNATURE]

4. Case artikkel (etter 3 dager)

“Hey [NAME],

This may be a bit hard to believe, but our latest client got a 2.700% return on dollars spent on ads when working with us. 

I wrote a short article describing exactly what we did for them, read the case-study here… [LINK].

Cheers, 

[SIGNATURE]

5. Funny followup mail (etter 5 dager)

“Hey NAME,

You haven’t responded yet, so between you and I, there is only 3 options here:

1. This is not a problem anymore, and you’re just too polite to reply and reject me.

2. This is still something you want to fix, but it just isn’t a priority anymore.

3. Something terrible happened, fell down the stairs, and somebody, preferably me, should call 911..

Just hit reply and type the number so that I know what’s going on, so that I can take the appropriate next steps, or leave you in peace.  

Thanks,

[SIGNATURE]”

6. Break-up mail (etter 5 dager)

“[NAME], 

You haven’t responded yet, so I assume that you’re not interested getting more clients to your clinic.

I will therefore remove you from my email list, so that you won’t receive more content or emails from me.

Let me know if you wish to pick up the discussion.

Best regards, [MYNAME]”

Mailsekvense (Cold 2)

Bedrifter med Facebook Pixel

1. Initiell kontakt

“Hey [NAME],

I came across your website when searching for clinics in [AREA], and thought I should reach out.

My name is [MYNAME], and I’m with [COMPANY]. Our agency help businesses like yours attract more clients through smart marketing on social media. Our latest client doubled their new client flow and got a 2.700% return on their ad-spend after working with us. 

Could you direct me to the right person to talk to about this at your business, so we can explore if cooperation would be beneficial to your business?

Cheers,

[SIGNATURE]

PS. You can read their case-study here… [LINK]”

2. Followup 1 (etter 1 dag)

“Hey [NAME],

I sent you an email yesterday mentioning that our agency would like to see how we can cooperate to help you see similar results as our latest client that doubled their new client flow.

Could you direct me to the right person to talk to about this at your business, so we can explore if cooperation would be beneficial to your business?

Cheers,

[SIGNATURE]

3. Followup 2, problem artikkel (etter 3 dager)

“Hey [NAME], how would you like to get more clients?

I just wrote a short article about the biggest problem [TITLE] has when it comes to attracting new clients.

You can find it here [LINK].

Cheers, 

[SIGNATURE]”

4. Followup 3, kontroversiell artikkel (etter 3 dager)

“Hey [NAME],

Did you know that your expertise as a [TITLE] is your biggest obstacle when trying to get new clients? Absurd right?

Here is a short article letting you how to overcome the expertise-obstacle when trying to get new clients.

You can read it here [LINK].

Cheers, 

[SIGNATURE]

5. Followup 4, prosess artikkel (etter 3 dager)

“Hey [NAME],

How would you like to get more clients in your clinic’s door this week?

Here is an article where I go in-depth on the entire strategy our agency uses to help businesses such as yours double or even triple their new-client flow.

You can read it here [LINK].

Cheers, 

[SIGNATURE]

6. Followup 5, case artikkel (etter 3 dager)

“Hey [NAME],

This may be a bit hard to believe, but our latest client got a 2.700% return on dollars spent on ads when working with us. 

I wrote a short article describing exactly what we did for them, read the case-study here… [LINK].

Cheers, 

[SIGNATURE]

7. Funny followup mail (etter 5 dager)

“Hey NAME,

You haven’t responded yet, so between you and I, there is only 3 options here:

1. This is not a problem anymore, and you’re just too polite to reply and reject me.

2. This is still something you want to fix, but it just isn’t a priority anymore.

3. Something terrible happened, fell down the stairs, and somebody, preferably me, should call 911..

Just hit reply and type the number so that I know what’s going on, so that I can take the appropriate next steps, or leave you in peace.  

Thanks,

[SIGNATURE]”

8. Break-up mail (etter 5 dager)

“[NAME], 

You haven’t responded yet, so I assume that you’re not interested getting more clients to your clinic.

I will therefore remove you from my email list, so that you won’t receive more content or emails from me.

Let me know if you wish to pick up the discussion.

Best regards, [MYNAME]”

Article stack

For inbound markedsføring og bygge relasjon

1. Problem artikkel

This is why you’re not getting new clients to your clinic.

Are you a dentist or work at a dentist clinic? 

Thousands of people are searching for your clinic every single day, so that they can solve the issues and pains they have. But, they end up going with your competitors.

This is a typical problem for most clinics that offer their services to the consumer market, and in this article you will learn why this is happening to your clinic, and how you can solve it.

As mentioned, this is a normal problem, yet very few businesses such as yours know how to handle it in an inexpensive way. 

It all starts with the individual clinic, and this trend is caused by lack of knowledge. Lack of expertise, and lack of strategy. Yet, this is not your fault.

If you work as a dentist, or work at a dentist clinic, you are most likely incredibly good at what you do. You’re a professional. However, the probability of you being an expert in marketing is rather low. And trust me, that is a good thing.

How come?

As comsumers we’re always looking for the best solution. The best quality. The highest quality on the market. This is no exeption when it comes to finding a dentist. We want the very best dentist there is to find. 

And that is you.

However, since you’re a professional, and expert in your field, your clinic is hurting. This is caused by the lack of knowledge within the marketing space.

By being inferior in marketing, your clinic is missing out on a lot of revenue, and it is hurting your associates. It may even show to be so severe that it will be a hard task to keep the clinic up and running the coming year. 

This is something I wish neither you or your clinic, and is in fact the very reason I decided to write this article, and have you read it. 

The main reason you are missing out on revenue is the lack of exposure and relevance. There is an easy fix to this by exposing the right person through the right plattform at the right time.

As a dentist, your target audience can be segmented into the following:

1. Their teeth hurt.

2. Their teeth are fine.

The first one is easy to reach, and it can be easily done through advertising. The second one is harder to convert to patients, yet can be done through branding. 

This is where I wish to aid you. After more than 7 years of marketing experience, and helping denist clients double and even triple their new-client flow, I can be confident that your clinic will experience a growth in new clients and get a positive return on investment. 

We are BURO Ventures wish to help your clinic reach the right audience with an effective message, so that your clinic will reach those who need your services. 

Want to know more?

BIG CTA AREA UNDER

2. Kontroversiell artikkel

“Expertise”, it is your clinic’s worst enemy

Do you work as a dentist or in a dentist clinic?

As the market is getting more saturated, and the competition more fierce, consumers are getting bombarded with marketing and sales messages to buy. 

However, the more ads we see, we’re less likely to buy. How come? The reason is due to an ever-increasing battle of capturing the correct customers and getting new patients to your clinic; your expertise is your enemy.

As consumers, we want the best. You are an expert in your field, and you’re the best.

How come they not see that, and go for your competition?

The reason is as mentioned in the headline.

Your expertise is your worst enemy.

Let me explain.

As mentioned, consumers want the best. When our teeth hurt, we want the best dentist. Which is fair, and reasonable.

However, you are an expert in fixing teeth that hurt (which is a simplified explanation of course). Since you are an expert if fixing hurting teeth, the chance of you being an expert marketer or sales person is rather low. 

This is a good thing. 

Remember that I said consumers want the best? You are the best. 

The reason that people don’t pay YOU to fix their problem and becoming a patient at your clinic is that you lack marketing experience and knowledge. 

“Well, then I am going to get better at marketing!” – You may say. But let me give you a warning. If you shift lanes and try learning marketing, your dentist skills will probably decline. And what happens then?

You will no longer stay the BEST. 

Let me tell you what smart dentists do. They outsource. 

This may sound scary at first, but let me explain the logic behind it.

You are an expert in fixing teeth, and that is what consumers want. We want the best.

And we want YOU to remain in the position of being the best. This is why you need external help. To turn things around, and start building a more sustainable flow of new clients for your clinic, you need to get someone onboard that has the knowledge and expertise outside dentistry, someone that is a marketing and sales expert. 

You’re an expert in fixing teeth, not attracting new clients through clever and complicated marketing campaigns. 

By not taking action to even out this huge disadvantage by nature, you are hurting your clinic, your associates and your reputation. 

Who wants to go to a clinic that has a website that looks like sh*t, a clinic that conveys the wrong marketing message.

I am not saying this is you, yet this is still a problem in the market you’re in. The market for fixing teeth. 

Let me ask you a question. 

How are you attracting new patients to your clinic?

Is it word of mouth? Perhaps you have a referral program with existing patients? 

Without a strategic plan to build an audience, attract new patients and make them loyal and long-term patients, you will have a problem in the close future or sometime in the future. 

This unfortunate future is something I do not wish anyone, especially not you. And is the main reason I decided to write this article.

BURO is a digital marketing agency that help business such as yours get more clients through clever marketing strategies on social media. Clients have been able to double or even triple their new-client flow through working with us. 

BIG BOLD CTA

3. Prosess artikkel

This is how you build a sustainable flow of new clients to your clinic, step-by-step.

A predictable and sustainable flow of new clients is something all clinics need.

In this article, I will share how you as a dentist can take the appropriate steps to grow a sustainable flow of new clients to your clinic. 

In order to get the best results with this method, it is highly important that you complete every step. Unless it will not perform to it’s potential. 

Let’s get into it. Here is the guide, step-by-step:

1. Identify what specific problem that your target audience has, and focus on solving that only one problem first. 

2. Evaluate and map where your target audience and potential clients are located. Are they on Facebook? Google? YouTube perhaps? Where are your clients searching in order to find you?

3. If your target audience is on Google, create a Google search ad on Adwords. If your target audience is close to your location, run a Facebook ad with a 2 mile radius around your clinic. 

– For the Google campaign, use Google Keyword Planner to find relevant search phrases people use to find solutions to the problem you want to solve.

– For the Facebook campaign, create a brand-awareness or reach campaign with a 2 mile radius around your clinic, and in the ad tell people that you have an amazing offer. This is typically a voucher of sorts, where you give 50 people a 50% discount on their first visit, or a free checkup session. 

It is really important that you brand yourself as an authority, and take the position as a mentor or guide that want to help the customer which is the hero in this process.

4. Send the traffic to the most relevant page on your website. 

If you have an article on your website that talks about the specific problem that you chose earlier, send the ad traffic to that page. It is really important that you send people to a relevant place. If you don’t, then you’re just a mosquito, and no one want to be a mosquito. Trust me. 

5. Give people an easy way to get in touch with you. On the page that you send people to through either your Google or Facebook ads, have a contact form. 

By giving people the option to contact you the chance of them becoming a client is way higher. You can further increase the chance by giving an incentive, or by actually telling them to contact you. If you want people to tall, add your phone number.

That was the short and simple 6-step guide on how you in less than 30 minutes can create a sustainable flow of new clients to your clinic. 

This may all sound too good to be true, but this is the exact process we used with one of our dentist clinic clients. During a short period with us, they doubled their new-client flow, and got a huge return on money spent on ads. 

When you create your new-client machine, start with a daily budget of between $5-10. This way, you will see results and not break the bank.

With this kind of daily budget, you should be able to get between 5-20 new clients every single month. 

If this strategy sound highly complicated, and like something you do not want to do yourself. Don’t worry. We want to help you.

After helping clients grow their businesses and after building a lot of new-client machines, you can expect to see a rapid growth in new clients coming to your clinic every month.

BIG BOLD CTA

4. Case study artikkel

“This is how our clinic reached more than 100.000 people.”

What would it mean to your clinic if you were able to reach more than 100.000 people with the message that you could fix their teeth, or the specific problem they have? 

In this case study you will learn exactly how we helped a dentist clinic reach more than 100.000 people, and their brand viewed over 1 million times in a short period of time, which resulted in them 2x their new-client flow. 

As a marketer, I see several big problems with the way clinics market their services in order to attract new patients. 

This isn’t that odd, as it is something most clinics do wrong, as most dentists, such as you, are experts at helping patients after they entered your clinic, not getting them to your clinic. 

This is how we helped a dentist clinic reach over 100.000 people, and had their brand exposed over 1 million times:

It all started when a friend of mine asked if I still was doing marketing as a consultant. As it was something I was open to, he referred me to one of his buddies, Erik which was the owner of a dentist close to where I lived. 

After the initial talk with Erik, we decided to see how our agency could help their clinic. 

As a marketer I was surprised when he said that they didn’t have a marketing strategy in place. By not having ran any marketing campaigns, the upside was tremendous. 

What I did next is what made the gig blow up. We focused on one single problem that the target audience around the clinic had. We started with teeth that hurt. A general and a bit broad problem, but it worked like clockwork

After a bit of pondering, we:

– Created a Google search campaign for keyword phrases related to teeth that hurt. 

– Wrote an article on the topic. The article was basically a self-diagnosing guide, which told people to reach out to the clinic if they had any of the symptoms. 

– Ran a Facebook brand-awareness campaign for the article, to a target audience of 2 miles in radius from the clinic. 

After only $1.000 in adspend, the clinic had new clients rushing their clinic worth over $20.000. 

Erik, the owner of the clinic was so happy that he extended our contract, and since them we’ve used the same framework and approach to launch 4 more campaigns and articles in a similar fashion. 

During our time together, we’ve helped the clinic reach over 100.000 people, and have their brand viewed more than 1.000.000 times. (1.060.024 to be exact!)

All we did was implement a clever targeting strategy where we 1) identify a target audience that has a specific problem, 2) create content that is relevant to that problem, and 3) build targeted marketing campaigns that position the clinic as an authority that can help.

Want us to run the same strategy with your clinic?

BIG BOLD CTA

 

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